Digital Marketing Strategy

Do you want to drive more leads for your business from digital channels like search engines and social media? Great, we have built a digital marketing program that does just that.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.

Digital marketing is pretty self-explanatory — it’s marketing using digital tools, digital marketing is about the type of methodology under which we USE those tools. It’s the opposite of outbound marketing, (telemarketing, billboards etc.).

How Does It Work?

We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

The plan breaks into three critical parts:

Attract More Prospects – Gain more website traffic through content marketing (blogging), search engine optimisation (SEO), pay-per-click marketing (Google PPC) and social media.
Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks), lead nurturing, A/B testing and compelling videos.
Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

What Are The Tactics?

We tackle digital marketing via an digital strategy made up of many different tactics. When all these tactics are used together, they create a holistic approach to getting your business more leads.

Here are some of the digital marketing tactics we may employ:

Search Engine Optimisation (SEO)
Content Marketing (Blogging & Article Writing)
Downloadable Content Offerings (eBooks, White papers, Webinars)
Email Marketing
Social Media Marketing
Pay-Per-Click (PPC) Marketing
Video Production
Website Design A/B Testing
Landing Page Strategy
Call-To-Action Strategy
Link Building
Infographic Design
Marketing Automation
Lead Nurture Strategy

How Is The Program Structured?

The program is executed on a monthly basis. After an initial research and planning phase, we provide you with a custom digital marketing plan to reach your business goals and then we execute on that plan. The program is customised based on your business, your competition and your industry. The initial strategic plan we provide outlines the tactics to be executed over the following 6 months.

We have weekly check-in meetings with you to ensure all projects stay on track. We also have monthly meetings, normally via a zoom call to present our reports outlining the program’s performance (focused on traffic and lead improvement). In our monthly meeting we also review the following month’s plan (broken into a monthly calendar of tactics).