Is your website optimised for users on mobile?
Most people landing on your website are at the top of the funnel, meaning they have never heard of your company or services before and they’re not ready to make a buying decision.
People will make an impression of your business in a few seconds. If your site is designed poorly, or not optimised for mobile, you’re losing your chance to look reliable to your prospects.
When you don’t appear like a trustworthy business with a user-friendly site, especially on mobile, people are less likely to buy from you.
In fact, 52% of users said a bad mobile experience made them less likely to engage with a company! Failing to design your site so it’s aesthetically pleasing and mobile optimised will impact your bottom line.
Your website should have clear call-to-action areas that guide people to the resources they desire. Without clear navigation and CTA’s, strangers could get frustrated trying to find the information they want.
The trust and experience your website commands significantly affects your sales, especially if your site includes any element of eCommerce.
If your site looks out of date, if it’s not optimised for mobile, slow loading, or has broken links, people’s perception of your brand diminishes and they are less likely to buy from you online.
Think about your own online buying habits, would you rather give your credit card information to an organisation you trust or one you’ve never heard of with a terrible, hard-to navigate website?
Google now uses mobile first over desktop to rank your website, so a poor user experience on mobile will be hindering your chances of improving your position.
We can do you a FREE audit of your website to see how it fairs on mobile, contact us today.
