How important is professional website content for a successful website?
Content is one of the most critical success factors for your website. It explains to your potential clients not only what you do, but how and why you do it. Most importantly it makes it clear why they should choose you and your business above your competitors. While great design, usability and function are also essential for your website, it’s the content that lies at the core of your success.
If you are thinking about getting a new website or re-doing an existing one, consider hiring a professional website content writer. Here are some of the reasons you should consider this an essential investment.
1. Google will love you more
Relevant, quality content is a key factor Google uses to rank web pages. Google’s own search quality evaluator guidelines explain what they regard as quality content. In short, some of the content factors Google is looking for include:
- A very high level of Expertise, Authority, and Trustworthiness in the content.
- A satisfying amount of high quality main content.
- Highly satisfying information about the website.
A professional website content writer brings that high level of expertise, talent and skill to the table.
It’s important to understand that writing for the web is different from other forms of writing. Website visitors scan pages rather than read them as they would a book. Writing for websites must be structured for ‘scan-ability’. Your content also needs to get to the point quickly as online attention spans are short. Most of all, it needs to tell your visitors what’s in it for them, rather than focussing on you and your business.
2. Benefit from perspective
It’s tough to look at your own business objectively and see your offers from your customer’s point of view. A professional website content writer can look at your business objectively, unhindered by emotions or assumptions. Professional copywriters won’t hesitate to highlight what’s great about your company, but are also ruthless about leaving out bits that don’t really matter.
3. They understand the secret of SEO (search engine optimisation)
SEO is a hot topic, everyone knows they need it, but few quite understand what it is. Yes, there are many moving parts like backlinks, meta descriptions and keywords. But what most people don’t understand about recent search engine changes is that content = SEO and content needs to be written for the user as well as search engines.
If you have high quality, well written and helpful content on your website and it is optimised correctly, it will help your website rank.
4. Free up your resources
Investing in web content writing frees up your resources, your time, your mind and your energy. It also means that the crucial job of creating great content for your website won’t be set aside in favour of your main business tasks.
5. No cringe-worthy grammatical errors
if you want your business to look and sound top notch, a grammar and spelling fiend is your best friend. There is nothing worse than grammatical or spelling mistakes that make your business look amateur.
By having your content written and edited by a professional writer, you are making sure that someone has been through it with a fine-tooth comb.
6. Your competitors probably are
If your competitors have invested in professional copywriting on their website, it’s very likely that their customer offer or product sounds a lot more compelling than yours.You might know that you have a better product/service or offer, but if their content is better – guess who is going to win the client?
Boost your website with great content writing
Investing in professional website content writing is one of the most important ways to give your site an advantage over your competitors and probably cheaper than you think.
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