The 6 Key Elements of a Conversion-Rate Optimised Website
1. Easy to contact
There is nothing more off-putting as visiting a website and thinking, “how hard is it to contact this business?” Remember your competitors are also online and people will simply move on to the next site. We can’t stress enough how crucial it is your customers can contact you easily.
Must have contact details on your website:
- E-mail address
- Phone number
- Social links
You need to make people feel that you WANT them to contact you and remember, ALWAYS reply ASAP to an enquiry or your they may go somewhere else! Even if you sell your products in a brick-and-mortar store, your customers will be looking you up on Google. If they can’t find your opening hours and contact information they will skip a visit to your store.
2. Social linked widgets
Social widgets can simply link to your profiles or allow visitors to share your content. Being present on several platforms that are interlinked builds trust, so your site should link to your socials and vice versa. Social widgets allow visitors to find and follow you across multiple platforms, keeping your brand upmost on their minds.
No matter how amazing you say you are, a new visitor to your website has no reason to believe it. However people will believe what other people say about your products and services. Testimonials are a great way of building trust, as they show other people vouching for you.
A testimonial should be from someone who is real and who has used your product or service. If you offer many services get a testimonial that is specific to each service page on your site, Google My Business reviews are a great way of getting testimonials and build trust.
4. Responsive design (mobile, tablet and desktop friendly)
If your site is not responsive this is an utmost priority. In 2018, 58% of site visits were from mobile devices. Most of us always have a smartphone on us, constantly looking up services and businesses on the go, especially for local searches. The mobile bounce rate was 50%, showing you how many people won’t put up with a non-mobile friendly site. Without a mobile-optimised site we guarantee you’re missing out on business!
5. Quality content
Have you ever felt put off a website because of typos or lack of content? Grammar mistakes and low-content pages look dodgy, eroding your trustworthiness. There are more benefits to quality content, though! Tailoring your content to your customers’ pain points and needs will help convince them to choose you.
Whether you decide to write your content yourself or hire a copywriter, the first step is to get clear on your ideal customer. Show them how you solve their problems by addressing their fears and pain points. Providing FAQs that answer common questions will move another barrier to book or buy with you. We recommend adding your unique selling points on your home page and service pages too. What do you bring to the table that your competitors don’t have?
The CTA, (call to action), is an essential step in a visitor’s journey on your website, a call to action is a prompt that tells people what you want them to do next. The truth is, making the next steps clear is crucial for good customer experience. The right CTA will depend on the products or services you sell.
Here are some examples of CTA’s:
- Subscribe to a newsletter
- Add to cart
- Contact us for a free quote
- Call now
- Find out more
The CTA can be enhanced with an eye-catching button. The right colour or shadowing of the button can improve the response rate.
Your business website is what your shop window used to be in the past. It’s the first impression you give to new customers! Now if that shop window was all dusty, forgotten and not displaying the products and services you sell a potential customer would walk right on by! Therefore, your website needs to be a constant project you keep improving upon to give the best impression possible to your customers.
If you need help creating a website that converts and builds trust, we offer affordable custom WordPress web design for small businesses. We build websites with the Google algorithm and customer psychology in mind. With us you don’t just get a cool looking website, but a website that converts, contact us here.